Gary Marsden is a professor in the Computer Science Department at the University of Cape Town. His research interests are in Mobile Interaction Design and ICT for Development. He has co-authored a book, with Matt Jones titled “Mobile Interaction Design” which was published in 2006. He is currently director of the UCT ICT4D research centre and the UCT-Hasso Plattner Research School. He won the 2007 ACM SIGCHI Social Responsiveness award for his research in using mobile technology in the developing world. Despite all of this, he still cannot use all the features on his mobile phone.